As a consumer, you can start contributing to the solution by exercising green procurement (choosing environmentally friendly goods, services, and work). Making the right choices can help to reduce the microfibre waste in our water. Investing in good quality clothing made from natural, biodegradable fabrics such as wool, cashmere, and organic cotton, is a good place to start. Natural fabrics offer a better long-term solution. Generally, such clothing will last longer and requires less frequent washing.