Alison, or ‘Ali’ as she’s known to us, is our Sustainable Brand Manager. Her passion for sustainability and the environment drew her to the HD® Wool business where she can develop a product that truly walks the earth-friendly talk – 100% natural and renewable HD® Wool Apparel Insulation.
A real hands-on expert when it comes to sourcing our British wool, Ali helps us identify ethically grown wool that provides guaranteed traceability through our Woolkeepers® quality assurance platform. She also supports the alliance between HD® Wool Apparel Insulation and the Savory Institute’s Land to Market verified regenerative wool supply.
Ali’s not one to boast or talk too much about herself, so we had some fun shining the spotlight on her a bit!
What drew you to HD® Wool?
Creating a better sourcing model for British wool growers and their flock.
What is a work experience that you are most proud of?
Hearing David or Simon describe our Woolkeepers® story, which I’m incredibly passionate about.
What are you excited about?
The future of everything!
What is the first thing you wanted to do when lock-down started lifting during COVID-19?
See my family in Hamburg.
What was the first concert you went to?
Tracy Chapman.
Where is your happy place?
I have three! With my son - nose to nose, in the veg plot and in the kitchen trying a new recipe for the first time.
What’s your favorite pastime?
Growing vegetables.
Do you prefer coffee or tea?
Tea!
What football team do you root for?
ENGLAND!
What’s the biggest fish you ever caught?
A frog.
What’s the most stunning bike ride or road trip you’ve taken?
Norway on solo bike ride.
What’s the last book you’ve read?
Mornings in Jenin (4th time round!).
Any Netflix binge during COVID?
Anthony Bourdain, Parts Unknown.
And finally, if you could make/or have anything made with HD® Wool Apparel Insulation, what would it be?
An accessory, like a beautiful laptop cover with great graphics.
If you’d like to get in touch with Ali, you can drop her a note at alison.atkins@hdwool.com.