March 9, 2021; Shipley, UK – In its commitment to reduce environmental impact by including more natural, renewable materials into its product offering, The North Face has partnered with HD® Wool Insulation to introduce a sustainable alternative to synthetic and down insulation for the new Heritage collection.
Made for adventurers in and out of the city, the spring Heritage collection features the men’s and women’s Rostoker jacket and men’s Gilet vest made with HD® Wool Insulation, and behind the classic styling of these garments is a modern sustainable story.
HD® Wool Insulation is natural, renewable and highly durable. Furthering its excellent temperature regulating and moisture management properties, HD® Wool Insulation is actively supporting farmers to start the ReGenerative Agricultural process by having their land subjected to an annual Ecological Outcome Verification set forth by the Savory Institute to show progress in Land to Market objectives. The wool that is used to make HD® Wool Insulation is fully traceable back to the farm upon which it is grown.
“We are thrilled to partner with such an iconic brand that shares our passion for sustainability and care for the earth,” said Jo Dawson, CEO H. Dawson and HD® Wool insulation. “We take sustainability very seriously and we see ourselves, and consumers, as custodians of shepherd’s wool, which when managed well can aid in the reverse of climate change.”
According to Sustainable Brands research, consumers today want brands to meet their sustainability needs whilst still providing the style, comfort and performance they expect from them. Pillars of these sustainability concerns include land use, soil carbon, water management, soil loss, greenhouse gas emissions and energy efficiency.
In 2019, Sky Ocean Ventures, a £25m impact-investment fund committed to accelerating young companies and entrepreneurs who are developing ideas that can help eliminate plastic pollution, invested in HD® Wool Insulation, recognizing that its product can be used as a replacement to synthetic polyester insulation, which can shed microplastics that pollute our oceans and rivers.