naturally
better
Our non woven wool insulation is a true environmental champion, offering ecological advantages and driving land regeneration through grazing sheep. Founded in 2005 we are an innovative materials company blending science and nature to create high-performance non-woven layers and loose fill fibres.
With a century of expertise, from farming in Yorkshire to international wool trading through H Dawson, we are driving change and using wool as a force for good, together.
Nonwoven layer insulation creating a perfect balance between absorbing moisture vapour and keeping you warm.
Loose fill insulation created from industrial waste fibre and engineered into high loft structures.
Our Services
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Certified traceable natural wool fibres are hand selected and processed to create machine washable performance insulation which keeps skin temperature 3% lower during exercise and manages sweat for 95% longer than synthetic insulation.
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Natural merino wool fibres are recovered during wool yarn production. Fibres are then mechanically enhanced to create high loft spherical balls which provide an even coverage for optimum warmth, comfort and excellent resilience.
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Certified traceable natural wool fibres are used to create quilting designing. Available in two outer fabric options. Local manufacturing.
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Our wool is non-mulesed, fully traceable back to the farm through The Woolkeepers, which ensures animal, welfare, farmer welfare and land management standards. In doing so, we reward those farmers with fair prices for their wool. Each batch of wool is tracked via QR codes, connecting the end-user directly to the farmers who produce the raw material.
wool supply - reimagined
We are delighted to announce that through our Woolkeepers® programme, we are the first and only Responsible Wool Standard (RWS) certified farm group in the UK and Europe. By meeting these globally recognised standards it means our farmers are demonstrating positive practices: protecting the land, improving animal welfare, enriching the soil and driving positive impact for both the climate and society. By 2030, we have committed to source 100% of our wool from Woolkeepers® farmers certified to the Responsible Wool Standard.
At HD Wool, we take pride in delivering quality and traceability through our Woolkeepers® programme. Our commitment to deliver "naturally better" wool starts from the soil at farm and extends into every product we create. To learn more about our sourcing practices, visit the Woolkeepers website.
partnerships
Our wool is the most sustainable and renewable fibre used for insulation, providing both environmental responsibility and performance. We aim to transform the textile industry by creating products and partnerships that benefit people and the planet, using wool as the vehicle for positive change. By connecting consumers, brands, and farmers, we create a circular, regenerative supply chain.
