
Britain’s wool supply
Reimagined
HDWool is now able to offer a fully RWS certified wool wadding insulation, backed up by a commitment to sourcing 100% RWS-certified Woolkeepers® wool by 2030.
In a world that demands transparency and accountability, HD wool comes from Woolkeeper’s farms which have a progressive approach to managing their land, practice holistic respect for animal welfare of the sheep and respect the Five Freedoms of animal welfare.
The Woolkeepers® program has become the first - and the only - Responsible Wool Standard (RWS) farm group in the UK and Europe. RWS is one of the most recognised farm auditing schemes that demonstrate positive practice within a UK sheep farming system.
Bringing Uniqueness to our Wool Supply

“We have always been committed to raising the standards of British wool at the same time supporting farmers in fairer pricing and ensuring the longer-term sustainability of the land and its animals”.
We have historically worked with the main UK Farm Assurance standard, Red Tractor, to create the Red Tractor Wool Standard, one of the entry-level standards used to support Farm Assurance claims in the UK.
However, we believe that standards can still be higher, hence our drive to set up the Responsible Wool Standard farm network in the UK. RWS is now the leading global standard for responsible wool production that encompasses high animal welfare, how the land is used whilst encouraging a positive impact on biodiversity.
AN rws Woolkeepers story
Our wool is sourced through the Woolkeepers®, a community of farmers who take RWS standards seriously and use them as a way of driving positive improvement on their farms.
HAPPIER SHEEP = BETTER PERFORMING WOOL
HD Wool insulation products combine British wool with a non-GMO PLA biopolymer, creating a light, lofty, and high-performing material. British wool is strong so is particularly well-suited to garment insulation, offering superior durability while retaining wool’s natural thermoregulating properties. This means it can both insulate and cool depending on conditions–while also generating warmth when damp, and naturally absorbing odours thanks to its antibacterial qualities. The PLA biopolymer enhances performance by preventing the wool from felting, helping to maintain openness in the structure. This improves insulation, drying, and breathability, ensuring long-lasting comfort and function.
Our latest RWS-certified HD Wool is now softer than ever, making it even better suited for apparel across a range of weights from 60 to 240 gsm.